What’s the Difference Between an Insurance Agency and an Insurance Company? - Schuetz Insurance
Aug 2023

What’s the Difference Between an Insurance Agency and an Insurance Company?


Insurance plays a crucial role in safeguarding our lives, assets, and businesses against unforeseen risks. When shopping for insurance, you’re almost certain to encounter two entities in the industry: insurance agencies and insurance companies. While they’re both integral to the insurance ecosystem, they serve different roles and functions. Understanding the distinction between them is essential for making informed decisions when purchasing insurance coverage. In this blog, we will explore the differences between an insurance agency and an insurance company, shedding light on their respective roles, responsibilities, and how they collaborate to meet your insurance needs.


What is an Insurance Company?

An insurance company underwrites and issues insurance policies. It assumes the financial risk associated with the policies it sells and agrees to pay out claims if the insured event occurs. They employ actuaries and underwriters who assess risks and determine the pricing of insurance policies. An insurance company can offer the following services:


They’ll evaluate risks based on various factors, such as the insured’s age, health, driving record, or property value. They use this information to calculate the appropriate premium for each policyholder.

Financial Responsibility

Insurance companies have substantial financial resources to cover claims and risks they insure. These companies follow strict regulations to maintain sufficient reserves to fulfill their obligations to policyholders.

Direct Sales

Policies are often sold directly to consumers through their websites or offices. Customers can also purchase insurance through independent agents or brokers who work directly with the company.

In-House Agents

Some insurance companies employ their own agents to promote their products and assist customers with policy inquiries and claims. These agents are exclusive to that insurance company — and only that one.

While it may seem like you would get the best price for your insurance policy by going directly to the source — the insurance company — this idea is deceiving. To understand what we mean, let’s first define an insurance agency and what it can do for you.


What is an Insurance Agency?

An independent insurance agency acts as an intermediary between insurance buyers (individuals or businesses) and insurance companies. Essentially, it functions as a middleman that represents multiple insurance carriers. These agencies do not underwrite or issue insurance policies; instead, they work to connect clients with the appropriate insurance coverage from the companies they represent. The primary responsibility of an agency is to assess the insurance needs of customers and recommend policies that align with their requirements. The key characteristics of an insurance agency are:


These agencies represent multiple insurance companies, offering clients a range of options to choose from. This allows customers to compare policies, coverage limits, and premiums to find the most suitable plan for their specific needs.


Insurance agents are licensed professionals with expertise in various insurance types, such as auto, home, life, health, and business insurance. They have in-depth knowledge of different policy options and can guide clients through the selection process.

Customer Service

Insurance agencies provide personalized service to clients. They help customers understand the terms and conditions of insurance policies, assist in filing claims, and provide ongoing support throughout the policy period.

Flexibility and Choices

They can often offer more benefits than insurance companies due to their unique position as intermediaries representing multiple insurance carriers. Unlike insurance companies that sell their own policies, agencies have access to a wide range of insurance options from various companies. This means they can compare policies, coverage limits, and premiums from different carriers, allowing them to tailor insurance solutions to meet the specific needs and budget of each client.

Moreover, insurance agencies can provide personalized customer service, guiding clients through the complex world of insurance, explaining policy details, and assisting with claims processing. Their expertise and knowledge of multiple insurance types enable them to offer comprehensive coverage packages, bundling policies to provide even greater protection. This flexibility and customer-centric approach make insurance agencies valuable partners in finding the most suitable and cost-effective insurance solutions for individuals and businesses alike.


Collaboration between Insurance Agencies and Insurance Companies

Insurance agencies and insurance companies work hand in hand to offer comprehensive coverage options to consumers. The agencies act as a bridge between customers and insurance companies, providing access to multiple policies from different carriers. By collaborating with various insurance agencies, insurance companies expand their reach and market presence. This collaboration means that if you are set on a specific carrier from whom you would like to purchase a policy, you can most likely get that policy through an insurance agency.


Let Schuetz Insurance Be Your Guide

While both insurance agencies and insurance companies play pivotal roles in the insurance industry, they serve distinct functions. Insurance agencies act as intermediaries, representing multiple insurance carriers and offering clients a variety of coverage options. On the other hand, insurance companies underwrite policies and assume financial risk in exchange for premiums. Understanding this difference can help consumers make informed decisions when purchasing insurance, ensuring they find the most suitable coverage to protect themselves, their loved ones, and their assets.

Learn more about the wide range of insurance companies we work with and how our team of insurance professionals can help you get the right policy for your needs at the best price. Just visit our services page or contact us today to get started.



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